Sunday, February 24, 2008

Who is the MAN (woman :) ) Behind the Monitor


In the volatile world of music, most industry insiders vie to climb the corporate ladder and hold steadfast to the hope of stability in an unpredictable and chaotic business like Online Music Publicist Christina Duren. Christina's early years started out in SUNNY Miami, FL. She moved to the lovely NEW YORK CITY in 2004 in search of BIG DREAMS.

For Christina the pivotal launch of her career in music began in her college days at St. John's University where the undergrad worked as an intern for Island/Def Jam Record Label. At Def Jam Christina was able to establish vital relationships with executives and began her rise in the interlocked worlds of publicity and music. Christina worked on several major label campaigns for artist such as Rihanna, Ne-Yo, Christina Milian, and Mariah Carey. From their Christina moved on to Entertainment/Music Public Relations firm Shore Fire Media. Christina assisted in campaigns for The Roots, and the Heineken Red Star Soul tour, and more!

With the ever changing music industry now finding its resting place online Christina made the move from Traditional PR to Online/Digital Public Relations. Here at Ariel Publicity Christina's responsibilites include artist and label relations, online PR outreach, pitching musicians (all genres) to new media outlets including bloggers, podcasters and internet radio stations. Christina now heads up the new Cyber PR Urban Division.

No comments: