Wednesday, September 17, 2008

Urban Music New Media Buzz: Podcasting

So with this "NEW" Music Industry moving all Digital I find that a lot of independent and emerging artists are really lost in what exactly that means actually.

So Cyber PR has written a guide to a component artists can begin to help with online awareness of their music: PODCASTS!!

Introduction to Podcasting

What is Podcasting?1
Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.

Listeners can retain audio archives to listen to at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.

Podcasting can be used for:

1. Self-Guided Walking Tours - Informational content.

2. Music - Band promotional clips and interviews.

3. Talk Shows - Industry or organizational news, investor news, sportscasts, news coverage and commentaries.

4. Training - Instructional informational materials.

5. Story - Story telling for children or the visually-impaired.

Podcasting is the syndication of audio files using RSS. Podcasting works the same as a standard RSS feed reader or news aggregator, the only difference is that the feed you subscribe to contains an audio file in it. Instead of reading content in your RSS feed reader or aggregator, you can listen to the contents of your feed using a reader or aggregator that supports podcasting, or you can listen to them on an iPod or similar device. While podcasting was named for the iPod, you do not have to have an iPod to listen to a podcast. Podcasts can be displayed on websites with clickable links to audio files and many of the standard RSS readers, like FeedDemon's latest beta, have begun supporting audio enclosures.

The audio file that makes the feed a podcast rather than a standard RSS feed is contained in the 'enclosure' tag. The easiest way to think of this is as an e-mail attachment.

Although the "enclosure" tag is not new to RSS feeds and has been included in the RSS v2.0 specification for about four years, podcasting has only really been around since August of 2004.

Webmasters are finding creative ways to provide media-rich content. The syndication aspect and potential increase in audience size are an attractive lure. Listeners benefit from podcasting because, like RSS, podcasting is a means to publish content that ultimately gives the recipient the control over the information they want to see or hear.

It will be interesting to see how this publishing medium develops. Currently, only the technical crowd has endorsed podcasting as a new audio medium, but the potential is real and the process is not overly complex. With a little time I think this field will develop and prosper.

[1] – Housley, Sharon. "What is Podcasting." Podcasting Retrieved 11 September 2008

Why Do People Tune In?2

Podcasting attracts people who want the ability to choose their own content (much like using the Internet), instead of the TV and radio model of broadcast where you tune in and select from one of the programs playing. It shares common ground with other time shifting technologies like TIVO, which allow you to download programs and watch whenever you want. Many people like the convenience of always having fresh material loaded on their iPods or personal music players, and listen to their podcasts throughout the day.

Many consider podcasting an alternative to commercial radio and TV, because the low cost of producing a podcast allows more voices and viewpoints to be heard. Also, unlike TV and radio, which produce programs for mass consumption, podcasts are "narrowcasts," where only those interested in a certain topic seek out programs and sign up to listen. There are thousands of podcasts which target very specific niche interests, producing communities around topics which are too obscure for traditional broadcasting to cover.
Why Should Artists be Promoting their Music to Podcast:

Simple. There is an audience of 12 million people listening to podcasts! just released a study showing the growth in the podcast listening will shift UP 250% to about 65 million by 2012!

This is amazing for artists!.

To being to make your music available for Podcsters please sign up to the Podsafe Music Network (PMN) -

Creating a profile here with your music lets podcasters know that your music is available for use on their podcasts via the Creative Commons License (Basically: you can't sue them for using your music). With PMN you will also be able to track when its being played an which shows.

Hopefully this tool will help you become one step closer to creating an online buzz for yourself!

1 comment:

Scott Scotch said...

Thanks for the information. Especially the info on PMN!